Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls “commercial queries.” You can probably guess what qualifies. “US president in 1836” is not something you type when you’re about to buy something; neither is “facebook” because all you’re looking for is Facebook. But if you type in “best new car 2023” or “cheap flights to London” there are a lot of advertisers that would like to be the first thing you see, and there’s a lot of money for Google to be made in the process.
This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September…