Apple has reportedly followed IBM by pulling advertising from X, formerly Twitter, as the platform’s owner Elon Musk made posts agreeing with antisemitic conspiracy theories, supporting white pride, and continued a fight with the Anti-Defamation League.
Axios cites unnamed sources in a report that Apple is pausing advertising on X, and the list is growing — later on Friday, the New York Times reported Disney would pause advertising on X, while CNBC noted the same for Warner Bros. Discovery. Paramount and Comcast / NBCUniversal have paused their ads as well, Axios says in a separate report.
The nonprofit Media Matters highlighted his statements yesterday, as well as advertisements from corporations that X placed next to pro-Nazi and…